Global technology leader Xiaomi announced that it ranked 70th on the Kantar BrandZ Top 100 Most Valuable Global Brands 2021, up 11 spots from last year, with a US$24.8 billion in brand value (50 percent increase YoY). 2021 is also the third consecutive year where the annual publication features Xiaomi as one of the top 100 most valuable brands worldwide, a testament of Xiaomi’s mission to relentlessly build amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi’s relentless pursuit of cutting-edge technology and innovation forms the bedrock of the company’s development and growth. It enables elevated endurance, super-fast charging capabilities and more solid product performance. These innovations are a testament to its continuous efforts to explore and push the boundaries of technological innovation. In April, Xiaomi’s commitment to innovation has also been recognized by Boston Consulting Group (BCG) which selected Xiaomi as one of “The Most Innovative Companies 2021”. This is the fourth time Xiaomi has made the list.
Xiaomi is among the top 5 brands in the Consumer Technology Category of the Top 100 Most Valuable Global Brands, thanks to the trust and support of Mi Fans and users from all over the world. Kantar BrandZ adopts industry-leading brand valuations, along with research from the world’s most extensive brand equity study: Almost 4 million consumer interviews covering 18,500 brands across 512 categories in 51 markets.
In March, a new, revamped corporate visual identity was introduced, fusing eastern philosophy with the design concept of “Alive”. This new branding aims to further strengthen Xiaomi’s foothold in the premium market, while raising brand awareness with its audiences through its new dynamic logo. The concept of Alive is Xiaomi’s thinking and response to the turning point in the era of intelligent interconnectivity. Xiaomi is ushering into a new decade as it expands its presence from the masses to premium users, from technology to art space; from online to offline and all over the world.
According to Kantar, the Top 100 Most Valuable Global Brands recorded a remarkable increase in value of 42 percent this year, compared to a 6 percent increase last year and a 7 percent increase the year prior. This rise amounted to a gain of more than US$2 trillion in total brand value for the Global Top 100 and represented an acceleration in growth for the world’s largest brands, following the disruptions of COVID-19.