Wellness Group International Hires Amelia to Create World’s First AI Nutritionist

Amelia, renamed MilaNova, will create customer accounts, suggest client-specific products and services, answer frequently asked questions and more.

Amelia, a leading Enterprise Conversational AI software company, today announced that Wellness Group International (Wellness Group), a science-led health and wellness technology company, has hired Amelia’s market-leading Conversational AI platform to create the world’s first AI-driven qualified nutritionist and dietician.

Wellness Group wanted to transform the way consumers make decisions about and engage in wellness offerings, as there is a wide variety of information and products competing for consumers’ attention. The company decided to leverage Conversational AI to scale nutrition and dietician support, enable context-aware self-service and automate order fulfillment. Wellness Group was drawn to the capabilities and human-like avatar of Amelia, recently positioned as a Leader in the Gartner® Magic Quadrant™ for Enterprise Conversational AI Platforms. In February 2021, the company hired Amelia, renamed MilaNova, for this deployment.

Initially, MilaNova has been deployed to fulfill digital customer onboarding through conversational automation on Wellness Group’s website. She collects customers’ contact information, creates accounts for new users, and discusses products and services that are suitable for their unique requirements. MilaNova also answers customers’ frequently asked questions.

Wellness Group is training MilaNova to pass a registration examination for dietitian nutritionists and thus become the world’s first qualified “AI Nutritionist.” After successfully passing the exam, the company plans on deploying MilaNova to work in a hybrid team with human employees to support Wellness Group’s clients as their personal wellness guide.

Wellness Group representative Albrecht Tribukait said: “Our mission is to help people around the world take control of their health and wellness. By launching MilaNova, powered by Amelia’s Conversational AI platform, we make it easier for people to access nutrition and wellness services and products, helping them to become the healthiest versions of themselves.”

Chetan Dube, CEO of Amelia, said: “We are thrilled that Wellness Group International chose Amelia’s Conversational AI platform for the creation of MilaNova, the first-of-its-kind, AI-powered nutritionist. By marrying market-leading AI technology with the delivery of high-quality nutritional services and products, Wellness Group is demonstrating true innovation within the nutrition and wellness industry, all while creating a new hybrid workforce of digital and human workers that will prove invaluable.”

About Wellness Group International

Wellness Group International SA is located in Lausanne, VAUD, Switzerland. Consumer centricity is at the core of everything we do at Wellness, as we understand that people want a clear sense of purpose as a reason to invest in wellness products and services. To deliver a distinctive, loyalty-inducing experience, we are developing advanced wellness systems that are easy-to-use, accessible and available anywhere, ones that encompass not just fitness and nutrition, but also overall physical and mental health and appearance.