Sony Honda Mobility Inc. (SHM) today held a press conference in which its Representative Director, Chairman and CEO Yasuhide Mizuno and Representative Director, President and COO Izumi Kawanishi announced the companyʼs establishment.
A summary of the press conference is as follows:
Sony Group Corporation (Sony) and Honda Motor Co., Ltd. (Honda) signed a memorandum of understanding for strategic alliance in mobility field on March 4, 2022. On June 16, the companies signed a joint venture agreement to establish Sony Honda Mobility Inc.
The companies agreed to lead innovation in the mobility industry through joint development and sales of high value-added electric vehicles (EVs), and creating a business to provide mobility services.
Company direction and purpose
SHM strives to become a “Mobility Tech Company” that provides high value-added products and services, and strives to create new relations with its customers, by adopting new ideas through new software-oriented technologies and actively building partnerships with other companies.
Not only will SHM integrate the knowledge Sony and Honda hold, but will actively cultivate various opportunities that encourage customers, partners and creative communities who resonate with us to join in.
SHMʼ s purpose is to “Move people, through the pursuit of innovation with diverse inspirations.”
The company aims to develop cutting-edge technologies to appeal to people’s emotions and behaviors, realizing revolutionary mobility to move people and their emotions.
Connecting with customers / Product launch plans
SHM will provide a new service beyond product sales and after-sales service, integrating digital and physical services to form deep and continuous relationships with customers across the entire value-chain.
The company aims to build a community of customers resonating with our brand, even for those who do not own our products, and collaborate with a wide range of industry-leading partners to create new experience value.
For sales, SHM plans to focus on online sales, creating a direct and persistent network with customers, also inviting them to take part in the product development process. The company will provide personalized post-sales customer experience as well.
Pre-orders for the first product are planned to begin in the first half of 2025, with sales to commence before the end of 2025. Delivery is planned to start in the United States in Spring 2026, followed by Japan in the second half of 2026.
SHM plans to manufacture its first product at Hondaʼ s North America factory.
Direction and technological approach to mobility and services
Based on a common principle both Sony and Honda hold, to contribute to and lead the evolution of mobility, SHM has defined the its high value-added EV concept as the 3Aʼ s for Autonomy, Augmentation, and Affinity.
SHM will provide pleasant mobility space founded on safe and secure technologies.
SHM aims to develop Level 3 automated drive under limited conditions and to enable Level 2+ driver assistance in even more situations such as urban driving.
Planned hardware includes high-performance SoC*1 with total processing power exceeding 800 TOPS*2
A new HMI*3 will be introduced, providing a personalized in-car experience through cloud-service connectivity, realizing entertainment beyond driving.
SHM aims to evolve mobility space into entertainment and emotional space, by seamlessly integrating real and virtual worlds, and exploring new entertainment possibilities through digital innovations such as the metaverse.
High-performance integrated ECUs including two latest-generation SoCs for HMI/IVI*4 system combined with AD/ADAS*5 ECU*6 are planned to replace conventional ECUs.
SHM will build an open community for not only customers, but our automotive industry partners, leading players in other industries, and the creative community which will take on the challenge with us to create new mobility entertainment.
Aiming to realize an interactive mobility society and create new entertainment experience, SHM will design a comprehensive service architecture that positions mobility as a mobility experience service, incorporating an integrated service framework that is consistent throughout from in-vehicle software to cloud-based software.