Today, Signal AI announces the launch of The Signal AI 500, a global reputation ranking of some of the world’s largest organizations – revealing which companies are renowned, which are under fire, and which elicit a shoulder shrug.
The Signal AI 500 is powered by Signal AI x Kelp, Signal AI’s new corporate reputation offering – powered by a reputation framework and scoring algorithm which digests two billion data points annually to dive deep into what drives positive reputation across 500 companies, spanning more than 40 industries. Signal AI x Kelp fuses a variety of metrics to craft actionable reputation insights – quantifying the aggregate impact of all company actions and communications. This provides an unprecedented view into the corporate reputation landscape.
The debut ranking includes a variety of insights such as:
This initiative comes from Signal AI’s acquisition of Kelp, the AI-powered GPS for corporate reputation. Combining Kelp’s expertise in data-driven reputation measurement with Signal AI’s External Intelligence graph data.
Shann Biglione, Co-founder and Head of Product, Signal AI x Kelp says: “The Signal AI 500 is harnessing the power of AI and billions of data points to challenge our assumptions about the most reputable companies. This is only the tip of the iceberg of the unprecedented scale and depth of insights we’re now able to uncover.”
Dan Gaynor, Co-founder and Head of Commercial, Signal AI x Kelp says: “Corporate reputation comprises up to 80% of market value, making it a company’s best asset. But only what gets measured can be improved. Together, Signal AI x Kelp empowers executives to quantify the impact of all communications and actions – and learn precisely what to do about it.”
David Benigson, CEO, Signal AI, says: “The Signal AI 500 is built on top of our External Intelligence Graph, a comprehensive view of an organization’s environment built on real-time data and content. This entirely new kind of data, making sense of the huge amounts of unstructured content now available, sits at the heart of the Signal AI x Kelp offering and powers a new kind of reputation insight.”
Kelp was founded by Dan Gaynor, formerly at Nike and founder of Weber Shandwick’s narrative strategy practice and Shann Biglione, former Chief Strategy Officer at Publicis Media, who both transitioned to Signal AI as full-time executives.