Be Original. underscores two important messages for Sharp.
Since its establishment 104 years ago, Sharp has always worked to develop its own originality. Be Original. reflects the corporate spirit that founder Tokuji Hayakawa described in Sharp’s Business Creed, “Sincerity and Creativity,” which guides the company’s conduct.
In addition, Be Original. is Sharp’s promise to its global customers. Sharp is committed to be a people-oriented company that continues to bring new value to its customers. As part of this goal, Sharp will introduce unique and innovative products and services, creating ways to meet customer needs and to enable them to enjoy the convenience that technology offers. The period at the end of the new corporate motto highlights the company’s strong resolve to deliver on this promise.
About the new Sharp corporate motto: Be Original.
Launch: November 2016
Advertising: Healsio water grill TV commercials (Tokyo, Osaka, Nagoya)
Plasmacluster Refrigerator TV commercials (Japan nation-wide)
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