Samsung Electronics today announced a recognition for its design excellence from the International Design Excellence Awards (IDEA) 2023, including one Silver and three Bronze awards as well as 46 Featured Finalists.
IDEA — one of the world’s most prestigious design awards programs — is held by the Industrial Designers Society of America (IDSA). Founded in 1980, IDEA acknowledges achievements in industrial design. This year, IDEA has selected winners in 20 categories, including Home, Consumer Technology and Digital Interaction. Key criteria for evaluation also include Design Innovation, Benefit to User, Benefit to Society and more.
Samsung’s design reflects the company’s changing values and innovative technology. The company was recognized for its excellence in design centered on consumer lifestyle and experiences.
Emphasizing the importance of a “human-centered design philosophy” TM Roh, President and Head of the Corporate Design Center at Samsung Electronics, said, “We will continue to make efforts to enrich our customers’ lives with designs that are harmonious with their environment, as well as essential designs that prioritize the product’s clarity of purpose.”
Samsung earned one Silver award for the following cutting-edge product:
The Bespoke AirDresser, a clothing cleaner that meets the needs of consumers who want faster and easier clothing care, uses AI to provide a more convenient and hygienic clothing management experience.
Samsung earned three Bronze awards for the following harmonious designs:
From Product to UX Design, a Total of 50 Awards for TVs, Home Appliances and Smartphones
In the Product category, a wide range of Samsung designs were named Finalists, including:
In other categories, Samsung’s designs that consider accessibility and surroundings were named Featured Finalists, including: