OrangeShine Hires Amelia to Automate IT Operation Services

Gadget Time / Press Releases / AMELIA | May 28, 2021

The leading B2B online fashion wholesale marketplace is now working with Amelia’s cutting-edge Conversational AI platform.

OrangeShine, the leading B2B online fashion marketplace, today announced that they have hired Amelia to deliver services in a more integrated and automated manner. Amelia is the world’s largest privately-held AI software company and a leader in automation and Conversational AI. Amelia’s solution unifies existing IT operations into a single autonomic backbone, which can drastically reduce inefficiencies and overhead costs.

Amelia is taking on the task of monitoring and supporting OrangeShine’s entire production server infrastructure. OrangeShine uses eight different servers to handle production support and IT services. Amelia’s new deployment with OrangeShine will fully digitize and unite these services to increase efficiency. Amelia will also support and monitor OrangeShine’s Amazon AWS cloud infrastructure.

“We were searching for a more automated cloud-integrated solution that can also drastically reduce inefficiencies and operational costs,” said Abir Alameddine, COO of OrangeShine. “We look forward to working with Amelia to accomplish that goal.”

“We are excited to partner with OrangeShine and look forward to seeing the great impact and business value Amelia brings to its IT operations,” said Chetan Dube, CEO at Amelia. “Digitization in the fashion industry makes each step of the value chain better, faster and cheaper — and automation through Amelia is an excellent way to accomplish that. Through this deployment, OrangeShine is helping to ensure its business operations are agile and resilient for years to come.”

By deploying Amelia, OrangeShine will improve its customer experience, and empower employees by eliminating logistical and technological inefficiencies in its wholesale fashion marketplace platform.

About OrangeShine

OrangeShine is leading the B2B fashion eCommerce space by offering a full spectrum of customer-centric services designed explicitly with wholesalers in mind. OrangeShine allows over 700+ manufacturers to reach wholesale buyers and cater to their dream customers through their virtual marketplace. In addition, OrangeShine offers complete customer service and order processing for wholesale buyers, helping connect retailers with the latest in fashion. Learn more about OrangeShine at

About Amelia
Amelia combines the ability to address a variety of use cases — including customer service, HR support, marketing, and IT helpdesk — with its ability to function across channels, including voice, thereby providing customers with an [Intelligent Virtual Agent] solution fit for multiple business needs.