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“The Mercedes-Benz Now Experience”: The World’s first 12-hour live commercial

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Dec 15 2016

Fuel consumption, combined: 2,1 l/100 km; Electric power consumption: 11 kWh/100 km; Combined CO2 emissions: 49 g/km.

Spanning the globe and the day – that is how the “Mercedes-Benz Now Experience” will present itself on 15 December. Under the motto “Now has arrived”, the Stuttgart-based automaker demonstrates that electric mobility bearing the three-pointed star is already reality. To illustrate this, Mercedes-Benz has created the world’s first live commercial that constantly changes over a period of 12 hours. The film combines artistic performances, data visualization and live cameras. The live stream can be watched around the globe on 15 December 2016 starting at 9:00 am CET at now.mercedes-benz.com and on the Mercedes-Benz YouTube channel.

The ‘Now’ is unique for every individual. Each moment, countless things happen in the ‘Now’. With the world’s first live commercial which will continuously change over the course of 12 hours, Mercedes-Benz shows with the E 350 e* that electric mobility is already now possible with its Plug-In-Hybrid models.

With a combination of live cameras capturing the life in the streets, data visualizations about things that are happening at the moment and a live 12-hour artistic performance from multi-award-winning British choreographer and artist Darren Johnston that aims to recreate a day in our lives, the film will celebrate all of the incredible things that are happening at this very moment, enticing people to experience the NOW.The live stream will be broadcast continuously on YouTube.

In addition, there will four live broadcasts during the day from the studio to the global Mercedes-Benz Facebook channel at www.facebook.com/MercedesBenz. The “Mercedes-Benz Now Experience” is a concept by Virtue Worldwide Berlin office.

About Daimler

We are one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. We provide financing, leasing, fleet management, insurance and innovative mobility services. For more information, please visit daimler.com

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