Lenovo and world football (soccer) association Football Club Internazionale Milano (Inter) have upgraded their multi-year partnership taking the prized back-of-shirt placement on the team’s iconic jersey, starting in the 2021/2022 season. Lenovo has been the official Global Technology Partner since 2019, where it has been instrumental in transforming the club’s digital experience, providing both Inter’s Suning Training Center in Appiano Gentile and their headquarters with vital smarter technology.
From servers, data management, storage and smart collaboration devices, through to laptops, monitors and accessories, as part of the upgraded partnership Lenovo will be supporting Inter with technology to gather and manage large amounts of data, transform operations, and deliver better results on and off the pitch. Lenovo’s smarter tech enables Inter to digitize historical archives and documents for easier data access.
Inter’s heritage is second to none. The only club to participate in the top-flight of Italian football since its inception in 1909, they have been crowned champions of the European cup three times. With 19 Serie A titles to their name, they are the reigning Italian champions.
Lenovo’s partnership has delivered on a number of operational performance improvements for Inter since 2019:
The upgraded shirt sponsorship deal elevates the union of the two iconic brands and their shared values in high performance and relentless innovation. The Lenovo logo’s strategic placement in the coveted back-of-shirt spot on the team’s jersey will lead to a significant increase in brand visibility, including in both Serie A and Coppa Italia.
The past two years have seen Lenovo become deeply embedded in the club as its Global Technology Partner. This includes integrating edge server devices to allow for even greater efficiencies in the collection and processing of data, as well as Lenovo’s high-performance PCs, monitors and smart collaboration devices. The latest agreement will see Lenovo provide Inter with a complete IT solution across hardware, software and support:
FC Internazionale Milano Corporate CEO, Alessandro Antonello, said, “The fusion of football and technology is now essential in driving Inter to new heights – from the way we interact with our fans to the tools we have available – this Lenovo partnership sits at the heart of all of it. We’re pleased to deepen our partnership with Lenovo: together we can fuel innovation to make Inter increasingly technologically advanced and forward-looking.”
“Since first coming together, our technology partnership with FC Internazionale Milano has delivered real tangible improvements in performance. More than a sponsorship, this is a meeting of winning mentalities dedicated to continued success both on and off the pitch,” said Luca Rossi, President of Intelligent Devices Group, Lenovo. “Focused on a bold vision to enable smarter technology for all, we’re eager to continue strengthening our partnership to make real advances in digitally transforming Inter into a club of the future for its next generation of fans and wider community.”
Founded in 1908, FC Internazionale Milano, or Inter, is globally renowned as one of the world’s most successful football teams. Chinese group Suning acquired the majority stake of the Club in June 2016. The year 2021 has seen the Club meet two very important milestones: the unveiling of the new Inter Logo, celebrated by the I M narrative, and the victory of the 19th Scudetto, 11 years after the Triplete. The club’s trophy haul includes 19 Italian league titles, 7 Coppa Italias, 5 Italian Super Cups, 3 UEFA Cups, 2 European Cups, 1 UEFA Champions League, 2 Intercontinental Cups and 1 FIFA Club World Cup. Inter is one of the seven teams to have done the treble – Champions League, national championship and national cup – in the same year (2010), and the only Italian club never to have been relegated in its 113-year history. Inter is a global brand with more than 400 million followers worldwide. The club boasts a cutting-edge, world-famous youth academy. Over the years Nerazzurri youth teams have won more than 56 trophies, producing many full internationals and dozens of other professionals who have gone on to play in the major European leagues.