Grammy-nominee Mahalia’s Latest Music Video Shot Entirely on Mi 11 Series

Jul 28, 2021

Grammy-nominated British singer Mahalia filmed her newest single, “Whenever you’re ready” entirely on Xiaomi’s creator-focused Mi 11 Series, a real testament to the fact that creativity is available to anyone. Captured on a budget, the production team aptly chose the film-grade yet affordable Mi 11i smartphone, which is known for flagship-rivaling features – namely sporting a powerful Snapdragon 888 chipset and a 108MP triple-camera setup.

The production of Mahalia’s music video from front-to-end was documented in a behind the scenes film that offers an intimate glimpse at Mahalia’s creative process, and a look into just how a smartphone as accessible as Mi 11i was able to pull off visualizing a Grammy Award nominee’s comeback single.

“Shooting an entire music video on a phone sounded like a crazy idea at first, but the moment I got to set I was blown away by the Xiaomi quality and I’m so happy with the outcome!” said Mahalia.

The behind-the-scenes film also kicks off Xiaomi’s new video series called “Focus” that will give stage to young up-and-coming artists and video creators from all over the world and will focus on their vision and journey within the context of shooting world-class videos on smartphones.

Mahalia’s music video is directed by Alex Motlhabane of the British director duo The Rest, who has previously worked with global stars like A$AP Rocky, Slowthai, Skepta and others. Pieter Snyman, who has also served as DOP on numerous international projects, took charge of camera work.

Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency.