Latin America is one of the world’s fastest-growing film markets, with consumers increasingly turning to mobile services to search for information and book tickets. In 2016, Fandango acquired the Peruvian start-up Cine papaya, the region’s leading mobile platform for movie tickets, show time information, and movie related content. With Ingenico on board, Fandango can now offer cinemas across the region a unified payment processing experience.
Through its Cinepapaya acquisition, Fandango is currently active in Ecuador, Bolivia, Argentina, Chile, Mexico, Colombia and Peru, with plans to expand to even more countries in Latin America. To manage the complexity of accepting payments from so many different markets and still enable quick and efficient scaling into new markets, Fandango decided to consolidate its payments infrastructure with Ingenico ePayments. Through a single integration with Ingenico, Fandango can now easily add new payment methods and currencies, and expand into new markets.
Because Ingenico ePayments manages the acquiring relationships, Fandango can work with one or even two local acquiring banks, which increases approval rates and provides a better experience to its customers. Ingenico ePayments also provides Fandango with Business Intelligence that helps the company better understand consumer payment behavior and preferences.
As we scale our business in Latin America, we never forget the importance of offering a familiar and localized experience to our consumers,” said Manuel Olguin, SVP, Fandango Latin America. “We believe that payment is a critical component of that experience. With Ingenico ePayments and their local expertise, products and services, we found a well established solution to help us grow even faster.”
Matias Fainbrum, General Manager, Ingenico ePayments Latin America stated: “Fandango has already successfully enhanced the moviegoing experience in the US, bringing online, mobile and social savvy to the traditional, offline theater experience. We are very proud to help them bring that innovative spirit to Latin America.”