ASUS Thincredible Launch Event: Zenbook S 13 OLED, the World’s Slimmest OLED Ultraportable Laptop, and Vivobook x BAPE Collaboration Unveiled

Apr 21, 2023

Ultrathin, ultralight Zenbook and Vivobook models with peak performance, sustainable features, and beautiful OLED displays were introduced at the event

  • More freedom, less gravity: World’s slimmest OLED ultraportable laptop Zenbook S 13 OLED, with an incredible 1 cm profile and weighing just 1 kg
  • Legendary collaboration: ASUS and A Bathing Ape® announce ASUS Vivobook S 15 OLED BAPE® Edition with multiple bundled accessories
  • Powered by Intel® Evo™: Get the best overall laptop experience with Intel Evo; ASUS partners with Intel to create laptops that provide supreme performance
  • More care, less impact: Recycled materials and responsible manufacturing ensure minimum impact on the environment

ASUS today introduced its newest laptops, with the latest Zenbook and Vivobook lineups during the Thincredible product launch event. Zenbook S 13 OLED (UX5304) debuted as the world’s slimmest OLED ultraportable laptop[i] — redefining what an ultraportable laptop can be. Equipped with the stunning new ASUS Lumina OLED displays, ASUS IceCool technology, and extremely durable and unique designs, the latest Zenbook and Vivobook lineups empower users with their outstanding sustainable performance and purposeful innovations.

Zenbook S 13 OLED is only 1 cm thin[ii] and weighs just 1 kg[iii]. This Intel® Evo™-certified laptop provides exceptional performance, battery life, and sustainability combined with an ASUS Lumina OLED display in an ultracompact chassis. Offering an all-day 63 Wh battery and full I/O ports, it’s the perfect companion for those who need maximum portability to match their lifestyle. The Zenbook lineup also includes Zenbook 14X OLED (UX3404), a compact and high-performance portable laptop, and Zenbook 14 Flip OLED (UP3404), a convertible ultraportable laptop with immense versatility.

The show also featured Vivobook S 14 OLED (K5404) and Vivobook S 15 OLED (K5504). These stylish thin-and-light laptops come with outstanding performance, brilliant ASUS Lumina OLED displays, unique designs, and are each Evo-certified for the ultimate user experience. They feature up to a 13th Gen Intel Core i9-13900H CPU, 2.8K 120 Hz ASUS Lumina OLED display, and a high-capacity 75 Wh battery. Vivobook S 15 OLED also comes with optional Intel Arc™ discrete graphics. Certified with military-grade durability and designed with a 180° hinge that allows for multiple usage scenarios, Vivobook S 14 OLED and Vivobook S 15 OLED empower users with their top-class durability and versatility.

A thrilling collaboration between ASUS and A Bathing Ape ® (BAPE®), the famous streetwear brand, was also announced at the event. The result of this collaboration, the ASUS Vivobook S 15 OLED BAPE® Edition, is the first time ever that BAPE has teamed up to launch a laptop and comes just in time for the brand’s 30th anniversary. Celebrating joyful, creative, and authentic aesthetics, and combining the energetic and vibrant styles that both BAPE and Vivobook share, this laptop comes with a trendy colorway as well as featuring a bundle of accessories including a carry bag, mouse, figurines, and much more. This collaboration is sure to Wow the World with its unique and stylish designs that are perfect for users who are in pursuit of authenticity and creativity.

Zenbook: ultraportable laptops that redefine portability

Incredible comes from within

Stunning innovations like Zenbook S 13 OLED represent the pinnacle of the Incredible Comes From Within Zenbook spirit. The entire Zenbook series is designed and built for those in pursuit of the incredible, defining new industry standards for portability, performance, and battery life, with stunning ASUS Lumina OLED displays.

This heritage originates from the 2011 collaboration between ASUS and Intel to design Ultrabook® laptops, and is perfectly exemplified today with these Evo-certified laptops with ultrathin, ultralight designs that make no sacrifices to their capabilities. Like Zenbook S 13 OLED, the entire Zenbook lineup boasts the latest innovations, silicon, the finest craftsmanship, and provides the ultimate premium experience for creators and those always on the go.

Introducing stunning ASUS Lumina OLED displays

During the event, ASUS announced ASUS Lumina OLED, the new name for our OLED displays that standardizes highly-crafted solutions built around the best OLED experience. The name also highlights the unique advantages of ASUS OLED displays, which provide a superior visual experience that goes beyond the standard of traditional OLED displays. With more accurate, more adaptive, and more reliable features, Zenbook S 13 OLED is the perfect example of the excellence that ASUS Lumina OLED displays have to offer.

Beyond the traditional OLED display benefits, such as higher contrast range and wider color range, ASUS Lumina OLED displays are Pantone® Validated, VESA DisplayHDR™ True Black-certified and factory-calibrated to Delta E < 1[iv] to deliver more color accuracy. Additionally, ASUS Splendid color-gamut management, OLED Power Saving, and ASUS Tru2Life technology help deliver better and more adaptive tools. Furthermore, their TÜV Rheinland low blue-light certification, ASUS OLED Care burn-in prevention, and US military-grade durability makes them more reliable and helps to maintain quality and comfort over time. ASUS also provides free OLED screen exchange for any burn-in issues during the warranty period[v]. Zenbook S 13 OLED (UX5304): Fully embodying the Incredible Comes From Within spirit, Zenbook S 13 OLED (UX5304) is the world's slimmest 13-inch OLED laptop, and also the most eco-friendly Zenbook ever. With a world-beating super-thin 1 cm profile and a super-light 1 kg chassis, this sophisticated Zenbook is the epitome of ultraportable design, finished in brand-new Basalt Gray or classic Ponder Blue. It's also designed with the environment firmly in mind, using recycled metals and plastics in its construction, and utilizing sustainable FSC™-certified packaging. The Basalt Gray model features the exclusive and revolutionary ASUS Plasma Ceramic Aluminum material that transforms the aluminum lid using an environmentally low-impact bath-based method. This process increases wear resistance, corrosion protection, thermal management, hardness, and lifespan, while also adding a natural look and feel that resonates with the Zen-inspired roots of the Zenbook family. This Evo-certified Zenbook harnesses the power of up to a 13th Gen Intel Core i7 processor with 32 GB of LPDDR5 RAM and a 1 TB PCIe® 4.0 x4 SSD. There is also a full set of I/O ports for on-the-go connections, and a long-lasting 63 Wh battery. For immersive true-to-life visuals, Zenbook S 13 OLED has a gorgeous 16:10 2.8K (2880 x 1800) ASUS Lumina OLED display that's Dolby Vision-certified, along with Pantone® Validated color rendering and VESA DisplayHDR™ True Black 500 certification. Zenbook 14X OLED (UX3404): Zenbook 14X OLED (UX3404) puts mobile life on a rock-solid footing. This powerful model has a thin-and-light chassis and comes in two colors: Sandstone Beige and Inkwell Gray. The Sandstone Beige version has a lid made from the new ecofriendly Plasma Ceramic Aluminum material with its ceramic-like finish and stone-like feel. Zenbook 14X OLED is Evo-certified and packs an incredible amount of power in an incredibly thin and light design, with up to the latest 13th Gen Intel Core i9-13900H processor, studio-grade NVIDIA® GeForce® RTX™ 3050 graphics, 32 GB of fast LPDDR5 memory, and a 1 TB PCIe 4.0 SSD. There is also a bigger 14.5-inch 16:10 2.8K 120 Hz ASUS Lumina OLED display and a longer-lasting 10-hour, 70 Wh battery. Zenbook 14 Flip OLED (UP3404): The versatile Zenbook 14 Flip OLED is everything users need for their busy on-the-go lifestyles. Its compact and elegant chassis now packs a bigger 14-inch 16:10 2.8K ASUS Lumina OLED touchscreen with superb Pantone Validated color-accurate visuals, and it supports a 4096-pressure-level MPP 2.0 stylus for natural input. Evo-certified and powered by the latest 13th Gen Intel Core CPUs, Zenbook 14 Flip OLED has a class-leading 75 Wh battery, and its 1.5 kg-light chassis is just 15.9 mm-thin, with a 360° any-position hinge for effortless versatility. There is also a powerful Harman Kardon-certified Dolby Atmos® sound system for awesome audio and crystal-clear conferencing. Zenbook 14 Flip OLED gives users more power and more versatility. Vibrant Vivobook innovations

Vivobook S 15 OLED BAPE® Edition (K5504):

Vivobook S 15 OLED BAPE® Edition is a special edition of the Vivobook S 15 OLED and the first ever BAPE laptop bundle. ASUS aims to deliver the most in-depth collaboration between tech and streetwear ever. BAPE is a legendary brand in the field of streetwear, its bright and flashy aesthetic fits perfectly with the energetic and vibrant Vivobook style. This year also marks the 30th anniversary of BAPE, perfect timing for the highly anticipated BAPE limited edition that will be released later in 2023.

But this is not just a standalone laptop: it will come with a variety of accessories such as mouse, carry bag, and Baby Milo® figurines. Featuring an exclusive BAPE-designed camo pattern on the whole bundle, this new collaboration is sure to Wow the World. To keep up to date on the latest news about the Vivobook S 15 OLED BAPE® Edition and to get a chance to win special rewards, sign up now at:

Vivobook S 14 OLED (K5404) and Vivobook S 15 OLED (K5504):

Vivobook S 14 OLED and S 15 OLED are Evo-certified laptops with 13th Gen Intel Core i9-13900H processors and up to 2.8K 120 Hz ASUS Lumina OLED displays. The Vivobook S series enables seamless streaming, work, and entertainment, by providing up to 88% screen-to-body ratio panels and Harman Kardon-certified audio systems along with Dolby Atmos certification. Measuring just 17.9 mm-thin and weighing as little as 1.5 kg for the 14.5-inch version, and 1.7 kg for the 15.6-inch one, the compact Vivobook S series laptops are built for easy portability. They are available in a choice of stunning Midnight Black, Cool Silver, Cream White, or Solar Blue finishes, and the all-new design uses stacked-block styling cues around the I/O port areas. Iconic Vivobook touches include the raised logo tag on the metallic lid, stripe-accents on the Enter key, and an orange-colored ESC key.

More care, less impact

ASUS laptops feature purposeful innovations designed to enhance the user experience while also reducing their environmental impact, creating a more sustainable future for everyone. In 2023, over 90% of ASUS consumer laptops will meet EPEAT and ENERGY STAR® 8.0 standards, showcasing the brand’s commitment to delivering more on sustainability.

Sustainable in every way, the new Zenbook S 13 OLED further demonstrates the ASUS commitment to creating products that minimize environmental impact. It uses recycled materials throughout its design, including post-consumer recycled (PCR) plastics, post-industrial recycled (PIR) aluminum, and PIR magnesium alloy. With its PIR metal chassis reducing its carbon footprint by more than 50%[vi] and well-designed packaging, which can be transformed into a laptop stand after unpacking, Zenbook S 13 OLED truly lives up to its promise to show More care, less impact.

[i] According to overall laptop thickness, as of February 20, 2023 based on internal ASUS market analysis comparing Zenbook S 13 OLED (UX5304) with competing products in its class (laptops with an OLED screen measuring 13.3 inches diagonally) from vendors including Acer, Apple, HP, Huawei, Lenovo, Microsoft, and Samsung.

[ii] Dimension: 296.2 x 216.3 x 10.9 mm; thickness may vary according to specifications.

[iii] Weight may vary according to specifications.

[iv] Average tested result in MyASUS Splendid Display P3 and sRGB color gamut: Delta-E < 1, +/- 0.5; may vary according to specifications. [v] Warranty period varies by country. [vi] Carbon footprint calculation is based on the CO2 emission data from the UX5304VA laptop metal chassis production. The comparison is focused on the PIR metal itself compared to a 100% virgin-metal chassis, assuming other factors that may influence CO2 emissions are equal.

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May 28, 2023