Here to stay: car2go Europe CEO presents six assumptions on the future of car sharing

14 Dec 2016
gadget time

Around eight years after the pilot project in Ulm, around 14,000 cars of the car sharing pioneer car2go are making an impact on the cityscape of metropolises such as Berlin, New York and Chongqing. Recently, a car sharing car played a central role in the German “Tatort” TV crime thriller – the subject has therefore arrived in millions of living rooms across the country and thus in mainstream society.

Experts have long been certain that the sharing of vehicles will have a decisive influence on mobility. But what does the future of car sharing really look like? Thomas Beermann, CEO of car2go Europe GmbH, presents six assumptions:

Free-floating car sharing is at the beginning of its development

All socioeconomic trends currently justify free-floating car sharing: Growing urbanization, progressive digitalization and the desire of the younger generation to use rather than own. It is no wonder that the sector is booming. A car2go vehicle is rented on average every 1.3 seconds. And that is just the beginning.

Car sharing is about to experience huge growth 

The market leader, car2go, now has over two million users – and the trend is upwards. A recent study by the Frost & Sullivan management consultancy1 predicts that the number of car sharing users worldwide will increase five-fold from the current 7.9 million to 36.7 million by 2025.

The cities of the world need free-floating car sharing

According to the World Bank,2 approximately 1.5 times more people will live in cities by 2045 than today – that is a total of six billion people. Mobility with the private car has already reached its limits with traffic jams, lack of parking spaces and pollution being the results. A recent study by the University of Berkeley3 has shown: Free-floating car sharing from car2go reduces the number of vehicles and traffic congestion in cities, frees up valuable parking space and improves the air quality.

The future of car sharing is electric

If car sharing fleets are electrically operated, the positive effect on the air quality in city centers increases. Governments already encourage and promote electromobility and appropriate incentives and constraints will increase. car2go uses a total of 1,300 electric smart fortwo vehicles in Stuttgart, Amsterdam and Madrid and thus has the largest electrical car sharing fleet in the world. In Madrid alone, the 123,000 members save a total of 775 tons of CO2 per year by simply using an electrical fleet compared to a conventional fleet – which is also relatively low-emission.

Car sharing technology enables new services 

The connected car, c2c and C2x communication are already reality in free-floating car sharing. car2go vehicles are connected and shown in real time via an app on the customers’ smartphones. The technology can therefore be the basis for many other connections and related services. A recent example: smart ready to drop, which makes the car a delivery address and the trunk a Paketbox.

Autonomous driving will halve the size of car sharing fleets

Frost & Sullivan forecasts4: By 2025, autonomous driving will significantly affect car sharing. Initially, cars will park themselves in parking garages and later drive up to collect customers. car2go has already acquired the knowledge about precisely when and where the demand for mobility in cities occurs – a prerequisite in order to be able to more efficiently manage autonomous car sharing fleets in the future. This has positive results not just for the users, but also for the cities: Because the utilization per vehicle increases, the use of autonomous car sharing vehicles will enable fleet sizes to be reduced by a half in order to be able to cover the same demand.

Thomas Beermann is convinced: “Free-floating car sharing from car2go is here to stay. Electrical, autonomous and connected – car sharing fleets will be a central, sustainable part of mobility in the future and improve the quality of life in the cities all over the world.”

About Daimler

We are one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. We provide financing, leasing, fleet management, insurance and innovative mobility services. For more information, please visit daimler.com

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