“The Mercedes-Benz Now Experience”: The World’s first 12-hour live commercial

15 Dec 2016
gadget time

Fuel consumption, combined: 2,1 l/100 km; Electric power consumption: 11 kWh/100 km; Combined CO2 emissions: 49 g/km.

Spanning the globe and the day – that is how the “Mercedes-Benz Now Experience” will present itself on 15 December. Under the motto “Now has arrived”, the Stuttgart-based automaker demonstrates that electric mobility bearing the three-pointed star is already reality. To illustrate this, Mercedes-Benz has created the world’s first live commercial that constantly changes over a period of 12 hours. The film combines artistic performances, data visualization and live cameras. The live stream can be watched around the globe on 15 December 2016 starting at 9:00 am CET at now.mercedes-benz.com and on the Mercedes-Benz YouTube channel.

The ‘Now’ is unique for every individual. Each moment, countless things happen in the ‘Now’. With the world’s first live commercial which will continuously change over the course of 12 hours, Mercedes-Benz shows with the E 350 e* that electric mobility is already now possible with its Plug-In-Hybrid models.

With a combination of live cameras capturing the life in the streets, data visualizations about things that are happening at the moment and a live 12-hour artistic performance from multi-award-winning British choreographer and artist Darren Johnston that aims to recreate a day in our lives, the film will celebrate all of the incredible things that are happening at this very moment, enticing people to experience the NOW.The live stream will be broadcast continuously on YouTube.

In addition, there will four live broadcasts during the day from the studio to the global Mercedes-Benz Facebook channel at www.facebook.com/MercedesBenz. The “Mercedes-Benz Now Experience” is a concept by Virtue Worldwide Berlin office.

About Daimler

We are one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. We provide financing, leasing, fleet management, insurance and innovative mobility services. For more information, please visit daimler.com

Share this post
The secret formula that makes activities such as sharing official press release quality.

14 Dec 2016

Around eight years after the pilot project in Ulm, around 14,000 cars of the car sharing pioneer car2go are making   … read more

15 Dec 2016

Automated learning as a key topic for the future. Endowed professorship for Entrepreneurship in the Digital Transformation. Daimler AG is   … read more

3 May 2017

Aims to accelerate Middle East digital transformation with global partners Huawei, a leading global ICT solutions provider, announced the launch   … read more

3 May 2017

The Hyundai IONIQ Electric recently received a prestigious award from Fleet News. In recent years, the fleet industry has embraced   … read more

3 May 2017

moovel Group GmbH and Karlsruhe Transport Authority KVV launch joint mobility app “KVV.mobil powered by moovel” Innovative app with real-time   … read more

3 May 2017

Maven Gig provides access to your independent driving gigs, such as GrubHub, Instacart, Roadie and ridesharing services. The Chevrolet Bolt   … read more

3 May 2017

Premium compact SUV offers more value with new design, more premium features Pricing for the all-new 2018 Terrain will start   … read more

3 May 2017

Expanding its commitment to open source communities and the development of Telco-focused solutions, Lenovo (HKSE: 992) today announced, at Red   … read more

3 May 2017

Vietnamese entrepreneurs will access Cloud-based Cognitive systems that learn, reason and process natural languages IBM (NYSE: IBM) today announced that   … read more

3 May 2017

IBM scientists design new models that could allow for extraction of oil trapped in nano-capillaries of reservoirs IBM (NYSE: IBM)   … read more

2 Mar 2017

Did you know that a technology brand manages to become a member of a family if offers products for mother,   … read more

parenting tips
28 Feb 2017

Place in row 10 packs of Kinder eggs Pair with a known object is essential in any educational activity. Mereover,   … read more