Hands on with the KODAK EKTRA Smartphone at CES 2017

5 Jan 2017

New photography-led device on display for the first time at the Kodak Studios

Las Vegas, NV, Thursday, January 05, 2017

Eastman Kodak Company, and Bullitt Group today announced the KODAK EKTRA Smartphone will be on display at the Kodak Studios (South Hall 1, Booth 20619) at the 2017 Consumer Electronics Show (CES). The photography-led smartphone was released across Europe in December 2016 and CES 2017 will be the first time the device has been unveiled to the U.S. market ahead of its availability for pre-order in the U.S. and Canada in April 2017.

Optimised for performance across GSM networks including AT&T and T-Mobile, the KODAK EKTRA Smartphone is incredibly fast and delivers powerful imaging and editing capabilities to capture exceptional images, whatever the environment. The KODAK EKTRA Smartphone fuses the best of Kodak’s rich history in imaging with the latest innovations in smartphone photography and is a key addition to the Kodak portfolio on display at the show.

Kodak CEO Jeff Clarke said: “Since it was first unveiled, the KODAK EKTRA Smartphone has generated extraordinary interest from those who appreciate its classic retro design combined with the latest innovations in smartphone photography. Its ability to capture images like a camera but with the ease of a phone has a natural appeal to all photography enthusiasts.”

For those unable to attend CES 2017, there will be daily live streams, demonstrations and an image gallery available via the @Kodak social media channels, showcasing the photography-first KODAK EKTRA Smartphone alongside the entire range of contemporary consumer products on display at the Kodak Studios.

Isaac Julien, installation artist and filmmaker who has been trialing the KODAK EKTRA Smartphone commented: “A camera phone is one of the most useful tools an artist-filmmaker can have. It lets me easily create a visual archive that I constantly refer to and what I need to not only remember the past, but also to go forward. The KODAK EKTRA Smartphone is therefore one of the most exciting products to come out. Not only am I able to capture images with the ease of a phone but remarkably it has all the functions of an advanced camera.”

“We have been overwhelmed with the success of the EKTRA Smartphone launch across Europe and are delighted to be bringing it to the Consumer Electronics show and showcase its imaging capabilities ahead of our imminent U.S. market launch.” said Peter Stephens, CEO Bullitt Group, mobile device brand licensee for Kodak.

At the heart of the KODAK EKTRA Smartphone is a 21-megapixel fast focus camera sensor with f2.0 aperture, and an industry leading 13-megapixel front-facing camera with Phase Detection Auto Focus PDAF and f2.2 aperture. The custom-built camera app is controlled by an intuitive haptic touch, SLR-style Scene Selection Dial, where adjustments are made in real time via a range of settings including HDR, Landscape, Portrait, Macro, Sport, Night-time, Panorama and Bokeh, alongside a Smart Auto mode which auto-selects the best conditions for your photographs. In Manual mode, more advanced users can adjust exposure, ISO, focus, white balance and shutter speed, with the results being visible on the screen as changes are made.

The KODAK EKTRA Smartphone has an ergonomically weighted and high quality industrial design, underlining its camera styling and featuring a dedicated dual press shutter button in the horizontal style of traditional cameras. The device also features a Super 8 app, providing professional effects reminiscent of Kodak’s iconic Super 8 motion picture film stocks.A lightning-fast HELIO X20 Decacore processor powers the ANDROID Marshmallow smartphone.

The KODAK EKTRA Smartphone includes editing software from SNAPSEED, providing exceptional tools to edit images on the go without having to download any additional apps. This enables users to transform images for professional results similar to many popular desktop image editors. Sharing the results in real time is also easy with integrated social media apps and the Prints app is a simple way to select your best shots to be professionally printed.

KODAK EKTRA Smartphone key features:

ANDROID 6.0 (Marshmallow)
Professional results from a 21MP fast-focus camera sensor with F2.0, PDAF, OIS, Dual LED Flash
13MP phase detection auto focus front-facing camera with F2.2 PDAF
Helio X20 2.3GHz Decacore processor with 3GB RAM
32GB memory, expandable with MicroSD cards
Advanced Manual Mode – adjustable on Exposure, ISO, Focal Length (Manual/Auto), White Balance, Shutter Speed, Aperture (fixed f2.0 main camera)
Familiar scene selection dial experience – includes scene modes Smart Auto, Portrait, Manual, Sports, Bokeh, Night-time, HDR, Panorama, Macro, Landscape, Film / Video
Integrated high quality printing app
Super 8 video recorder
Integrated social media sharing
3000mAh, with USB 3.0 Type C fast charger
The KODAK EKTRA Smartphone will be priced at $549 and will be available for pre-order in the US and Canada in April via www.kodakphones.com.

To find out more, visit; www.kodak.com/go/ektra or register for updates at www.kodakphones.com.

About Bullitt Group

Founded in 2009 by Colin Batt, Dave Floyd and Richard Wharton, Bullitt Group enables the world’s leading brands to enter into rapid growth consumer technology categories creating broader appeal and new, long-term income streams in the process. Since its formation six years ago Bullitt Group has designed, manufactured and distributed millions of mobile phones, audio products, other connected devices and related peripherals to more than 60 countries across the globe. Bullitt is the global licensee for: Cat (Caterpillar Inc.), Kodak and Land Rover for mobile phones and related peripherals. Bullitt Group’s Head Office is in Reading, England with additional office locations in Taipei (Taiwan), Shenzhen (China), New York (USA).

About Kodak

Kodak is a technology company focused on imaging. We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives. For additional information on Kodak, visit us at kodak.com, follow us on Twitter @Kodak, or like us on Facebook at Kodak.

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